San Diego, CA
ethical with an edge
Even as a young child, Niki had a talent for finding the most beautiful (and most expensive) piece of clothing or jewelry in the store. As she grew up, her passion for luxury design and fashion only grew and she began studying silversmithing and goldsmithing, learning how all the stunning pieces she looked at in amazement as a kid were artfully and skillfully crafted. Her passion for fair fashion and sustainability however was born from the tragic news of the Rana Plaza factory collapse in 2013. The factory, which manufactured clothing for large international brands, some of whom she had even bought clothing from, collapsed killing 1200 workers and injuring over 2000 more. This event really opened her eyes to larger issues within fashion and jewelry and she decided that she didn’t want to contribute to the problem.
By the time she founded Enji at the end of 2014, she built the brand in connection to these values she had as a lover of jewelry and fashion. She sees the contrasts and the differences in the places she lived and traveled – how it’s all part of a larger whole. This is why she built the business around modern luxury design and traceable, responsible sourcing to create beautiful pieces you can feel proud to wear.
Niki draws inspiration from the gemstones themselves, often working with unique cuts, gemstone slices, and stones that still retain elements of their rough form, as nature created them over the centuries. All gemstones are fair trade or ethically sourced from small scale artisanal mines. Pieces in the Pyramids single origin capsule collection are created around some of the most unique rutilated quartzes from the Pyramid mine in Bahia, Brazil. The hand fabricated settings, mirror the golden threads of rutile spun throughout the gems to highlight their one of a kind natural beauty.
Read our interview with Niki Grandics HERE where she talks about what sustainability means to her.